NEW YORK CITY, New York: NBC is reportedly selling 30-second advertisements for the 2022 Super Bowl for a record $6.5 million, an 18 percent increase over what CBS charged for Super Bowl ads in 2021.
Additionally, NBC has nearly sold out advertising slots for the upcoming Beijing Winter Olympics, a company executive said on Wednesday.
NBC has a "few ad units" left for the Super Bowl and is purposely holding them back, Dan Lovinger, executive vice president of advertising sales at NBC Sports Group, said on a call with reporters.
Lovinger also said advertising for the 2022 Beijing Winter Olympics, which is scheduled to begin on Feb. 4, is at "near sell-out levels."
The Super Bowl, scheduled for Feb. 13, will be played at the same time as the Winter Olympics, for the first time.
As television viewing consumption becomes increasingly diverse, live sporting events continue to be a big draw for advertisers looking for scale, despite declines in TV audiences.
The NFL remains one of the most valuable properties in media. In March, NBC extended its rights to air "Sunday Night Football" in a new deal that begins with the 2023 NFL season and runs through 2033. It was valued at $2 billion per year.
NBC and its new Peacock streaming service will broadcast and stream Super Bowls in February 2026, February 2030 and February 2034.